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3 Ways to Increase Brand Awareness

Ways To Increase Brand Awareness

3 Ways to Increase Brand Awareness

For those of you who want to be successful in business, then you must understand the meaning of brand awareness. as for an explanation of brand awareness, namely the ability of consumers to recognize a brand. Brand Awareness is one of the strategies to achieve brand strength or commonly known as brand equity.

If consumers are able to remember and recognize a product well, then the opportunity for consumers to buy a product is wide open. Because most consumers have a tendency to buy products with certain brands that they already know or are familiar with. A familiar product brand will present a sense of security which then encourages them to buy. That’s why brand awareness is important for the progress of your business, both for services and products.

Whatever your business, brand awareness is very important to note. Good brand awareness will invite consumers to use your services or products and encourage consumers to continue to choose them in the next opportunity. If you already understand the meaning of brand awareness. Now how to increase effective brand awareness? Here are 4 ways you can do to increase brand awareness.

1. Determining the Right Way of Communication

There are many ways you can do to communicate with consumers. You can use television ads, google ads, facebook ads, Instagram ads etc. Given that there are many ways for you to communicate, you also need to determine how to communicate effectively. Otherwise, efforts to communicate will not produce optimal results. You need to determine the tool that will be used to establish communication with consumers, the frequency of its use and also the ability of funds to finance the use of the communication tool.

If you want to choose online advertising, then you need to prepare the right digital marketing strategy. Later, if online marketing is able to produce good results, don’t forget about offline communication. Continue to maintain communication with consumers both online and offline so that your products or services are getting closer to consumers.

2. Encourage Word Of Mouth

One of the right ways to increase brand awareness quickly is to encourage word of mouth. Word of mouth is to inspire consumers to recommend or tell your brand to others both online and offline.

Of course this is not easy for you to do. You need to innovate so that your product or service has added value. You have to make sure to provide satisfactory service to consumers so that they feel cared for and appreciated. Also create a strong brand identity so that consumers can easily identify your product or service.

3. Creating Emotional Attachment

Add stories that are still relevant to your business brand identity. The story should be able to touch the emotions of consumers so that consumers have an attachment. For example, if you are marketing a bag product, you can add a story about the character of the bag, such as a sling bag model with a red color that has an indifferent character so that it is suitable for women with the easy going type and quite simple. Characters related to consumers such as fashionable, motherly, easy going and simple will help build emotional attachment. In effect, the product will be more in demand and better known by consumers.

Well, that’s the meaning of brand awareness and 3 ways to increase effective brand awareness. Brand awareness will help your business to survive in the increasingly fierce competition and help to move forward.

 

Use These 3 Tips To Close The Presentation

Use These 3 Tips To Close The Presentation

The opening sentence is an important element in a presentation, because it can help the presenter to give a good first impression. However, the closing sentence is equally important. A good closing sentence will impress the audience and make it easy to remember the presentation you gave. Then, what 3 tips should be used to close a presentation? see the explanation below.

  1. Invitation

To get your audience to do something as you expect, use a sentence that contains an invitation so that the audience will be interested and take a break from what you have to say. For example using kaliamat which can be used “let’s cultivate a healthy life”. “Let’s love the earth by throwing garbage in its place”, “I am standing here waiting for your answer, because what you are doing today is what you will feel in the future.”

  1. Appreciation

As a form of appreciation to the audience, use a closing sentence of thanks. Things like this, apart from leaving a good impression, will also make the audience feel appreciated. For example, a sentence such as “Thank you very much to you who are willing to take the time to attend this event. ”

  1. Ask for Advice

In order to give a low profile impression, use a closing sentence that states the audience’s requests for suggestions or opinions. You can also use things like this for future improvement. Sentences that can be used are, for example, “We are waiting for suggestions and criticisms from you as our evaluation material for the future”. Or it could be “Please call the number that is listed on the layer if you have questions, points and suggestions that you want to convey. No matter how small it is, let us know as an evaluation material for us in the future.

Ending the presentation did seem trivial to some presenters. Most of you don’t really care how your presentation will close. In fact, by doing an interesting and memorable closing, the audience will remember your presentation and message. May be useful.

Tips for Overcoming Nerves When Displaying Presentations

Tips for Overcoming Nerves When Displaying Presentations

Not infrequently the person feels nervous When they want to appear to speak in front of a large number of audiences. Nervousness is usually characterized by cold sweat pouring, trembling hands, halting speech. Can’t even stand the toilet to go to the toilet. Of course you need the right strategy to deal with problems like this.

The reason is, nervousness will quickly arise due to several factors that you may not be aware of and in fact the reasons you can overcome completely. One reason is because you don’t really understand the presentation material that you are going to present. Another reason is that you are too worried that your presentation will fail because of your poor presentation. Try to get rid of it by being calm and relaxed.

In this article, we will give some tips on overcoming nervousness that arise during a presentation. These tips may often be found on various sites because they often occur and tend to be easy to do. Let’s look at the explanation.

  1. Understand the Presentation Material

To be calmer When explaining presentation material, you should first understand the presentation material in its entirety and detail. Do it a few days before or it can be at night before the presentation will be done. When the presentation material is well understood, you will be easy to explain and easy to answer the questions raised by the audience. Your nervousness will disappear instantly and be replaced by high confidence.

  1. Pray Before Starting the Presentation

In addition to trying hard, praying can help make things easier. Surrender everything to the god who created humans. Asking for his help so that your presentation runs smoothly and satisfactorily, a successful presentation can be realized with the help of God. Remember, you can’t do everything alone.

  1. Pulling in and breathing out slowly

This technique might already be known and has been done for a long time. Breathing technique then exhale is very effective for someone who is experiencing nervousness and anxiety. Samvbil convinced herself that everything would be fine and could be passed easily. You can do this technique at any time when you feel nervous explaining presentation material in front of an audience. This technique can you apply in various situations.

  1. Get used to always smile

A smile is worship. A smile can cover the nervousness that you feel. By smiling, you will be considered confident by the audience. They will not know that you are actually nervous and trembling. Smiling is the same as relaxing a stiff face bib. So, don’t be afraid to always smile when presenting presentation material.

The presentation tips above can certainly overcome the nervousness of presentation that is often experienced by most people, even though they already have the experience of speaking in front of large numbers of people. Don’t forget to always practice the presentation and pay attention to small things so that your presentation runs smoothly without significant obstacles. May be useful.

4 Ways to Use Instagram Hashtags for Business

As a digital marketer, it’s natural for your business or brand to exist on social media including Instagram. especially if you want to learn how to use Instagram for your business and expand the reach of your posts, hashtag and geotag are two important things.

Hashtags are words preceded by “#” on Instagram. hashtags can be searched and clicked on, so using relevant hashtags will help other Instagram users to find and engage with your content, just like keywords in search engines.

How can your business be known to the public through hashtag, here’s how:

  1. Relevance to Popularity

The key to expanding your network and followers with hashtag is relevance. Not all hashtags that are trending will draw attention to your brand / business. You want to make sure that the hashtag you use is suitable for your account style and your post’s purpose.

  1. Less Is More

On Instagram it is possible to use hashtags with a maximum of 30 hashtags, but you don’t need to use 30 hashtags. Uuke’s latest research in Instagram marketing strategy shows that you must use no more than 11 hashtags per post and in fact, you don’t need to include everything in the information in each of your posts.

  1. Choosing a Relevant Hashtag

Next, how to choose the relevant hashtag? There are 4 ways to approach the search process and choose a hashtag that will increase your followers and interactions. Check out the following explanation:

  • Brainstroming

We brainstorm for slogans, keywords and phrases related to your brand. Consider what you might want and find. This is almost similar to building an SEO strategy.

  • Research

Then, we search for hashtags that are trending and popular. There are several applications that can do data analysis to examine the most popular hashtags on Instagram. other ways can also directly type the hashtags from previous brainstorm results in the Instagram search box and see how many people have used the hashtag and how relevant it is.

  • Specific

As discussed earlier, it is not wise to use popular hashtags that are marked by user expression. Often, using a general hashtag actually makes it more difficult to get attention because it will get lost among thousands of other images that use the same hashtag.

  • Start From Scratch

Creating a branded hashtag that aims to facilitate the audience, clients and ourselves to find brand content in the collection of content that has been created. This branded hashtag can also be a benchmark for how many of your brand trends are on Instagram. if any of your followers use this branded hashtag and are relevant, of course it’s a good thing and you can also use it for UGC (User Generated Content)

  1. Use Special Industrial Hashtags

The best way to determine which hashtags will attract attention and interaction is to look at the hashtags used by similar brands in your industry. Try to think of common hashtags related to your industry and search by typing them in caption.

For example, you can try typing #hotfood and see what happens. Instagram gives you a list of related hashtags. based on popularity. Things like this will of course save work by guessing which of these hashtags is more widely used first. You can also see the number of hashtags that have been used to the right of the writing.

 

In short, hashtag is a very useful tool to increase your engagement on Instagram. if chosen wisely and used appropriately, hashtag has the ability to grow your followers and increase the number of your interactions.

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